The honest answer upfront: there's no one-size-fits-all price. But there are clear factors, transparent price ranges by provider type — and a few pitfalls you should know about before you sign anything.
What really drives the price
Four factors make up the bulk of the cost: the scope (one-pager or 15 subpages?), the features (contact form enough, or do you need appointment booking, calculators, a shop?), the content (are you supplying text and photos, or do they need to be created?) and ongoing support (hosting, updates, changes).
The three provider types compared
1. Website builders (Wix, Jimdo & Co.)
Low monthly cost, but you do everything yourself — and that's exactly the problem: most DIY builder sites look like builder sites, load slowly, and barely show up on Google. Fine for getting started, rarely the right face for a growing business.
2. Traditional agency
Agencies typically bill by the hour. Projects often start in the mid four-figure range and tend to grow — every change, every alignment meeting costs extra. In return, you get a team and established processes. Makes sense for corporations; often overkill for a trade business.
3. Specialized providers with fixed pricing
The model we work with too: a fixed price for a clearly defined package, fast turnaround, a dedicated point of contact. You know upfront what it costs — and what you get for it. You'll find our current fixed prices transparently on the pricing page, for a no-obligation estimate for your specific project, use the Pricing Configurator in 30 seconds.
The 4 Most Common Cost Traps
- Hourly rate with no cap: "By the hour" sounds fair but often ends up more expensive than any fixed price.
- License and plugin costs: WordPress sites often come with ongoing fees for page builders, forms, and security.
- Forgotten ongoing costs: Hosting, SSL, maintenance, updates — clarify upfront what's included. With us, it's clearly defined in the Care & Hosting Package clearly defined.
- "SEO included" without substance: A site that isn't technically clean won't rank — no matter what the offer says. Check provider references with our free Website Audit.
What you should get for your money — Checklist
- Mobile-optimized and fast (load time under 2 seconds)
- GDPR basics covered: SSL, Legal Notice, Privacy Policy, cookie consent
- Findable: clean technical foundation for Google and AI assistants (keyword GEO)
- Conversion-ready contact paths: form, appointment booking, clear calls to action
- Ownership: domain and content belong to you, not the provider
Frequently Asked Questions
What does a simple business website cost?
It varies widely by provider type: website builders from a few euros per month as a DIY solution, fixed-price providers in the low four-figure range, traditional agencies usually well above that. What matters is what's included — technology, content, GDPR compliance, and support. Get a concrete estimate with our Pricing Configurator, free in 30 seconds.
Why are the prices so different?
Because completely different things are being sold: template design vs. custom work, self-service vs. full-service, one-time build vs. ongoing support. Never compare just the price — always compare the scope of services.
What ongoing costs should I expect?
At minimum, domain and hosting. Depending on the model, add maintenance, updates, and content changes. Clarify before signing what the monthly costs are and what changes will cost.
Is a professional website even worth it for a small business?
If customers search for you online: yes. Even a few additional inquiries per month typically pay off a good site within the first year — run the numbers with the ROI calculator.
Want to know what YOUR site would cost?
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