What Does a Website Cost — Calculated Honestly?
The most common question in the first call — and the most honest answer is: it depends on what the site needs to do. Here you get the facts to make a decision, not a sales pitch.
The Three Classic Options — Compared Honestly
Website Builder
Wix, Jimdo & Co.: You build it yourself and pay a subscription — permanently. The result often looks like a template, and GDPR details (US services, fonts, cookies) remain your problem.
Freelancer
A huge range depending on experience and region — from a few hundred euros to four figures. Quality and availability vary widely.
Traditional Agency
For custom business websites, mid-four-figure to five-figure sums are typical, often billed by the hour — final price open.
What Really Drives the Price
The hidden costs
How Runline prices things
Hand-coded (no website builder), SEO- and AI-ready, GDPR-compliant on German servers. Maintenance optionally from €149/month, cancelable monthly. Get your specific price with the configurator in 30 seconds.
Frequently Asked Questions
Isn't a Facebook or Instagram page enough for starters?
As a supplement, yes — as a replacement, no. Social media runs on someone else's rules and algorithms. Your own website is the only digital space you truly own, and the foundation for being found on Google and in AI-generated answers.
Why are the price differences between providers so large?
Because completely different things are being sold: templates vs. custom work, a one-time launch vs. ongoing support, pure aesthetics vs. a site with a sales function. Always compare the scope of services, not just the number.
What does it cost to revamp an existing site rather than build a new one?
It depends on the condition. For technically outdated sites, a rebuild is often cheaper and better than patching things up. Our free website audit shows you where your site stands in 30 seconds.
Are there subsidies available for websites?
Depending on the federal state, there are periodically digitalization grants for small businesses. The programs change regularly — check with your local Chamber of Commerce or trade association for the current status.
Want to know what YOUR site would cost?
The configurator gives you a no-obligation fixed-price estimate in 30 seconds.
To the price configurator Free Initial Consultation